Streamline creativity, from concept through contract
Administrative gridlock silently caps your growth while taxing every success. Not anymore...
Basa empowers you to transact at the pace of creation, turning bureaucratic odysseys into streamlined journeys from ideation to market -- liberating millions in wasted spend and countless hours from valueless tasks, allowing you to invest in what truly matters.
Because in the creator economy, infrastructure is your competitive advantage..
See how with our introduction and demos below
Demos
Basa streamlines influencer outreach and rate collection on a single unified platform. Create custom branded experiences for talent, collect NDAs and structured responses with rates, and manage all conversations from one centralized dashboard—eliminating endless email chains and WhatsApp threads that slow down campaigns.
Basa manages negotiations and contracts from initial offer to signed agreement on a single unified platform. Set what's fixed and negotiable, send structured offers, track real-time counters with side-by-side comparisons, and secure digital signatures using your own contracts—all without the chaos of endless email threads and back-and-forth redlines.
Basa transforms every contract into searchable data and actionable insights on a single unified platform. Track team performance, analyze creator rate trends, benchmark against market averages, monitor platform trends, and access your complete agreement library—all while building a private proprietary dataset that provides competitive intelligence from information scattered across your systems.
Our Solution to the Creator Deal Bottleneck
The Infrastructure Gap
Today's agencies manage complex creator portfolios across paid campaigns, gifting programs, and partnerships. Each deal requires 60-80 individual messages across email and WhatsApp, then teams manually enter that data into spreadsheets.
The math is brutal: Teams working with 300 influencers means 18,000+ messages plus countless hours of manual admin work.
Teams spend time on administrative roles instead of strategic work that drives client value. Basa centralizes this entire workflow into one platform.
The Basa Solution
Outreach & Rate Collection: Professional branded experiences that collect NDAs, rates, and responses in one centralized system
Negotiation & Contracting: Set parameters and negotiate at scale using your own contracts with digital signatures
Data & Insights: Transform every contract into searchable competitive intelligence with team tracking, rate trends, and market benchmarking
The Data Advantage
Every transaction builds a proprietary dataset of deal terms, rates, and performance metrics. This creates unprecedented market visibility and negotiation leverage that compounds with each deal processed.
Why This Matters Now
Deal volume is up, average deal cost is decreasing, but admin time stays static. A $1,000 deal takes as much time to close as a $10,000 and so on...It's unsustainable currently and only getting more so. That's the problem we're solving.
Moreover, AI is slashing content production costs, creating volume explosion without increased attention. Individual content becomes less valuable, forcing higher deal volumes. Basa aligns with familiar workflows for influencer marketing, legal teams, and campaign management while making them dramatically more efficient.
That's why we built Basa: empower organizations to transact at the pace of creation.
Our Story
Basa was born from firsthand frustration with entertainment deal chaos. Our founder, Adam Schlossman, spent decades negotiating thousands of deals across music, film/TV, and audio as artist manager for Delta Rae and Executive Producer at Religion of Sports. The same question kept surfacing: Why do templated deals take weeks or months to close when the legal complexity is minimal?
Alongside tech innovator Ryan Buterbaugh—who architected enterprise platforms reaching hundreds of millions of users at Southwest Airlines and Sony before co-founding venture studio Prota Ventures—Adam recognized that distribution changing from traditional media to social platforms, combined with exploding content volume, would make this problem exponentially worse, forcing teams to spend even more time on administrative chaos while competitors with better infrastructure capture deals and talent.
Combining over 40 years of expertise in entertainment deal-making and enterprise technology, Adam and Ryan created Basa to solve what others ignored: the manual chaos that happens after sourcing. It's infrastructure built by industry insiders who've lived the problem, designed for the content transformation that's already reshaping how brands and creators work together.
Adam Schlossman
Co-founder, CEO
Ryan Buterbaugh
Co-founder, CTO