We've made a choice about what kind of company Basa becomes while we've barely entered the market....
Every executive at a global enterprise knows they need high-quality data. They're being pushed...
The band member leaned forward across the conference table, contract in hand. "Can the label use...
For seventy years, Hollywood operated on a simple principle: control distribution, control value....
A specialized watch company faces a strategic choice: Partner with a celebrity for a billboard...
A few months ago, I was pitching Basa to a marketing executive at a major agency. The moment I...
The campaign manager's screen showed 47 unread messages. She'd been working this 20-creator...
You're right - let me give this a completely different opening.
The agency executive cut me off mid-pitch.
Three months into building Basa, I sat in a conference room watching a demo of AI-powered contract...
Getting people to change how they work is one of the hardest challenges in business. When...
A few weeks ago, our team was debating interface language—specifically, whether to use the word...
In the early days of Basa, when it was just me and my cofounder Ryan, before I knew the first thing...
Last week, I repeatedly found myself rewinding a podcast that fundamentally shifted how I think...
"There is no longer such a thing as cinema. It's now a content mosaic."
A few months ago, I met with executives from one of Hollywood's major studios. We were discussing...
"Who am I rooting for?" I found myself asking as I watched the tension unfold on screen. The ...
I love LA. I was born there, have moved back multiple times, and built the foundation of my career...
When Tyler Perry announced he was halting an $800 million expansion of his Atlanta studio, the...
I recently found myself captivated by an AI influencer company's advertisement. The content was...
This past January, I was scrolling through social media when I first saw them – hyper-realistic,...
As the son of historians, I've developed a habit of viewing current events through the lens of...
Imagine you're the CEO of Volvo, sitting in your office in Gothenburg, Sweden. You're watching an...
"Everyone will always want Brad Pitt."
A couple of months ago, I had a conversation with an acclaimed AI scientist that left me both...
Each day, we're inundated with grand predictions about AI and its potential impact on various...