Basa's Influencer Marketing Newsletter

Welcome to Basa's Creator Economy Newsletter. I'm Adam Schlossman, CEO of Basa.

After managing thousands of deals as artist manager for Delta Rae and Executive Producer at Religion of Sports, I partnered with enterprise architect Ryan Buterbaugh to solve the coordination crisis destroying value in creator partnerships. Our research shows it takes 60-80 emails on average to complete a single deal—teams are drowning in administrative chaos that replaces strategic work with busywork.

While building infrastructure to centralize deal coordination, we're also tracking how AI will accelerate these challenges. As content creation costs plummet and deal volumes explode, teams using email-and-spreadsheet workflows won't just be slower—they'll collapse under their own success.

Previously, I wrote extensively about AI's impact across creative industries. Going forward, this newsletter focuses on the creator economy, infrastructure challenges, Basa, and how technology intersects with creative partnerships—because that intersection determines which teams thrive as the industry scales.

These insights reflect our real-time understanding of how creator partnerships are transforming. Instead of keeping these conversations internal, we're engaging the broader community by making them public.

Join us as we navigate this transformation together.