BASA BLOG

Writing about creator deals, human judgment, and the systems around them.

Writing about creator deals, human judgment, and the systems around them.

Writing about creator deals, human judgment, and the systems around them.

Writing about creator deals, human judgment, and the systems around them.

Creator deals, human judgment, company memory, and the people on both sides.

Creator deals, human judgment, company memory, and the people on both sides.

Creator deals, human judgment, company memory, and the people on both sides.

FEATURED · 4 MIN READ

The Messy Middle

The Messy Middle

The Messy Middle

The decisions are fast. The work around them is not. Adam writes about the space between deciding and doing, and why it should not keep getting bigger.

The decisions are fast. The work around them is not. Adam writes about the space between deciding and doing, and why it should not keep getting bigger.

Adam Schlossman · Read the article →

The Most Undiscovered Job in Tech Isn't a Tech Job

Adam Schlossman

10 min read

The Most Undiscovered Job in Tech Isn't a Tech Job

Adam Schlossman

10 min read

The Most Undiscovered Job in Tech Isn't a Tech Job

Adam Schlossman

10 min read

Human Decisions at AI Speed

Adam Schlossman

8 min read

Human Decisions at AI Speed

Adam Schlossman

8 min read

Human Decisions at AI Speed

Adam Schlossman

8 min read

Every Day With AI Is a Confrontation With Myself

Adam Schlossman

6 min read

Every Day With AI Is a Confrontation With Myself

Adam Schlossman

6 min read

Every Day With AI Is a Confrontation With Myself

Adam Schlossman

6 min read

What Is a Contract, Really?

Adam Schlossman

6 min read

What Is a Contract, Really?

Adam Schlossman

6 min read

What Is a Contract, Really?

Adam Schlossman

6 min read

The Messy Middle

Adam Schlossman

4 min read

The Messy Middle

Adam Schlossman

4 min read

The Messy Middle

Adam Schlossman

4 min read

Our AI Philosophy: Building Infrastructure for Human Judgment at AI Scale

Adam Schlossman

6 min read

Our AI Philosophy: Building Infrastructure for Human Judgment at AI Scale

Adam Schlossman

6 min read

Our AI Philosophy: Building Infrastructure for Human Judgment at AI Scale

Adam Schlossman

6 min read

Essays archive

Earlier essays on AI, Hollywood, and the entertainment business, from 2024 and early 2025.

Beyond Brad Pitt: Navigating the AI-Driven Future of Entertainment

Adam Schlossman

6 Minutes

When Everyone Can Build AI

Adam Schlossman

6 Minutes

The Danger of Digital Nostalgia: Why Lamenting Change Blinds Us to Progress

Adam Schlossman

5 Minutes

The AI Revolution Will Not Be Announced

Adam Schlossman

6 Minutes

AI + Production: The Fractionalization of Budgets and Timelines

by Adam Schlossman

8 Minutes

Hope for the Best, Prepare for the Threat, Find the Opportunity: Navigating AI in Content Creation

Adam Schlossman

9 Minutes

See the product behind the ideas.

See the product behind the ideas.

See the product →