Run creator deals from first outreach to signed contract.

Transact at the pace of creation.

Creator deals still run on email, spreadsheets and PDFs. That costs time and money, adds legal risk and cuts ROI. Basa runs the deal in one place.

Active dealsExample data
CREATORSTATUSRATESCOPE
Alex RiveraSigned$4,5002 Reels, 1 Story
Maya ChenCountered$6,2002 Reels, 1 Story
Jordan SmithOffer sent$3,8002 Reels, 1 Story
Sam PatelSigned$5,1002 TikTok videos
The problem

Creator deal volume keeps growing. The tools to run deals haven't changed since 1999.

Deals still run onEmailTexts and DMsSpreadsheetsWord redlinesPDFs
Today60–80messages to close one deal, over three to five weeks
Talent rep · EmailCan we revisit deliverables?
Agency · SlackClient wants paid usage. For how long?
Legal · EmailWhich version of the contract is this?
Brand · SpreadsheetWhat did we pay her last time?
Creator · DMWhen do I get paid?
Talent rep · WhatsAppFollowing up on this
In Basa1deal record. Every question, answered in one place.
CreatorAlex Rivera Signed
Scope2 Reels, 1 StoryTalent rep
UsagePaid social, 90 daysAgency
ContractVersion 3, signed Oct 14Legal
Rate$4,500 · last deal $4,000Brand
PaymentNet 60 after going liveCreator
Sample data
Time and moneyTodayEvery message takes someone's time, on both sides of the deal. None of it improves the content or brings in revenue.With BasaEvery offer, reply and contract happens in one place. The time and money go to the campaign.
Legal riskTodayMore threads mean more chances to miss something. Companies have been fined and sued over creator posts.With BasaLegal sets the terms once. Every usage right has an end date and an owner.See compliance and risk →
ROITodayWhat you paid is spread across contracts, inboxes and spreadsheets, away from the performance data.With BasaWhat you paid, what you bought and the rights you hold sit in one place, ready to compare with your results.See data and insights →

Message and week counts are a Basa operating estimate of 60 to 80 messages a deal. Illustrative, not a measured customer result.

The fix

The same deal, in Basa.

Watch one deal, start to finish, in 90 seconds.

Watch the full demos →

Names and amounts in this video are examples.

Keep your tools. Basa runs the deal between them.

BEFORE THE DEALCreator platformsFind creators and track results. They keep doing that.
THE DEALBasa
1Outreach2Reply3Negotiate4Contract5Sign
The rate, scope, usage terms, owner and history stay with the deal.
AFTER THE DEALYour e‑signer and paymentsBasa sends the final contract to your own DocuSign or Dropbox Sign account. Payment runs through your payment systems.Security →
For legal

Legal sets the rules once. Basa holds the line on every deal.

Routine deals move without waiting on legal. When someone asks to change your language, it comes back to you. Your templates, your e‑signer and your review process stay the same.

Your language on every contractEvery contract starts from your template. The clauses you protect can't be changed by either side.
Legal sees only the exceptionsWhen someone asks to change your language, your team shares that clause with legal, with the redline on the latest version.
A record of every changeEvery round, every change and the reason, from first draft to signed copy. Word and PDF copies when you need them.
Data and insights

What did we pay, and what did we pay for?

Analytics tools show what the content did. They can't show what you paid, what you bought, which rights you hold or when you paid. Your teams already collect that on every deal. Basa keeps it in one record, from one deal up to the whole company.

1One deal
What the deal was
Paid$4,500Asked $4,800
Bought2 Reels, 1 StoryPosted June 12
RightsPaid social, US90 days, ends Sept 10
Paid onAug 11Net 60
Sample data. Alex Rivera · KindRoot Summer 2026
2One creator
Alex Rivera, your deal history
Summer 2026$4,5002 Reels, 1 Story · 90 days paid social
Spring 2026$4,0002 Reels · 30 days paid social
Holiday 2025$3,2001 Reel, 2 Stories
Before the next offer, your team sees the last rate and what it covered.
Sample data. Live today in the Talent Network.
3The whole company
$2.4MCreator spend this year
14Rights ending in 30 days
Spend by market
US$1.1M
UK$560K
Europe$380K
Brazil$360K
Average paid for 2 Reels$4,200Range $3,500 to $5,000
Illustrative example.
The questions each team can answer
CMOWhat did we spend on creators this year, by brand, market and agency?
Head of influencerWhat did we pay this creator last time, and for what?
FinanceWhat do we owe each creator, and when is it due?
LegalWhich usage rights end this month, and who owns them?

Who uses Basa.

People make every decision. Basa keeps the deal moving.

AgenciesRun every client's creator deals in one place, and keep the history when the client asks.For agencies →
BrandsKnow what you paid, what you own and when it ends.For brands →
Legal and business affairsSet the terms once. Only the questions that need a lawyer reach you.For legal →
Creators and talent repsSee the offer, answer with your terms and review the contract in one place.For creators and reps →

Built by people who have done these deals.

Adam Schlossman has spent twenty years on every side of the deal: law at the FTC and Akin Gump, close to a decade managing Delta Rae, and producing at Religion of Sports. Ryan Buterbaugh, his cofounder and CTO, has spent twenty years building enterprise software.