Choose the part of the workflow you own.

Start with the overview if you have not seen Basa.

About these recordings. Recorded in the product with EXAMPLE DATA: people, brands, amounts and dates are fictional. Where the narration mentions redlines, executive or company-wide reporting, savings, or information surfacing automatically, that is PRODUCT DIRECTION. Today Basa negotiates term by term with Locked, Editable and Input-required contract sections, a person confirms the agreed terms before a contract is sent, and campaign views show the budget, current total and remaining amount.

Basa overview

A quick introduction to the problem Basa solves, how the product fits, and where to explore next.

Read what this video covers

See why creator deals get hard to follow, where Basa fits, and which demo to watch next.

Read the transcript

I'm Adam, CEO and co-founder of Basa. Welcome. Influencer campaigns require hundreds of deals across thousands of email threads, spreadsheets, and WhatsApp chains. Teams burn countless hours on manual admin. But Basa turns chaos into control. You can send professional outreach with branded pages. Instead of endless email chains and PDFs, you create custom experiences for talent and reps, and then all responses from them flow back to your centralized dashboard, enabling your teams to launch campaigns faster. Negotiation moves from back-and-forth emails to clear offers. You set what's negotiable, what's fixed, and add redlines, all connected to your contract templates. Deals can close faster with full transparency. Every contract becomes searchable data. Campaign managers can use past rates to anchor new deals. Executives can see spend, savings, and broader trends while finance gets instant budget visibility. Meanwhile, you're building a private, proprietary dataset from information that's already scattered across your existing systems, but is now organized, searchable, and immediately actionable. Teams can now scale operations while executives make data-driven decisions that drive growth. From chaos to clarity, from deal-making to intelligence, your organization operates at the speed of opportunity. Basa, transact at the pace of creation.

Captions and transcript were machine-generated from the recording and reviewed for product names. Use the captions button on the player to turn them on.