Data & insights

What did we pay, and what did we pay for?

The answer is in your contracts. Your teams have already spent thousands of hours collecting it. Basa keeps it in one record, so the next deal starts from what you already know.

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Invoice #2291Alex Rivera · KindRoot Summer$4,500Net 60Paid Aug 11

From: Agency · Re: Re: final rate?Agreed at $4,500. Does that include paid usage?

Agreement, page 4 of 92. Usage Rights. Brand may use the Content in paid social media for ninety (90) days from first posting.

NY paid $6,000??Same creator, same work

Who owns the renewal?

Where the answer is today. Example data.

Platform APIs can't answer that question.

Platform APIs tell you reach, views and engagement. They can't tell you what you paid and what you paid for. That is in the contract.

PLATFORM APISWhat the content didReach, views, engagement and sales. Your performance tools keep doing this. Basa does not replace them.

THE CONTRACTWhat the company boughtThe rate, the work, how long you can use it and the exclusivity. Basa keeps it with the deal.

One creator, paid three different rates by three offices.

Your Los Angeles, New York and London offices can work with the same creator, pay different rates and never know it. Each office and each agency holds part of the history. The final rate is in an email. The usage window is in a redline. The reason Legal approved an exception is in someone's memory.

OFFICESAME WORKPAID

Los Angeles1 Reel, 90 days paid usage$4,500

New York1 Reel, 90 days paid usage$6,000

London1 Reel, 90 days paid usage$3,800

Example data. One creator, Alex Rivera. No office can see the other two deals.

You pay more because the last deal is hidden.

You buy usage rights again, or never use rights you already paid for.

The next team starts from zero.

In the product today

The next deal starts with the last one.

Every signed deal is added to the creator's card in the Talent Network. Before the next offer, your team sees the last rate, what it covered, the usage terms and who owns the relationship.

Talent NetworkExample data

Talent Network

Every creator from past and active campaigns.

CREATORLAST CAMPAIGNLAST RATE

Alex RiveraKindRoot Summer 2026$4,500

Maya ChenAurelia Glow Week$6,200

Jordan SmithKindRoot Summer 2026$3,800

Sam PatelEcoWear Spring$5,100

Alex Rivera

Relationship owner: Campaign team

Reel$1,800

Story$900

Paid usage90 days

Deal history

KindRoot Summer 2026Signed$4,500 agreed, $4,800 asked · 2 Reels, 1 Story · 90 days paid usage

Aurelia Glow WeekSigned$3,600 · 1 Reel, 2 Stories · 30 days paid usage

What all your deals add up to.

Campaign budgets and what is left in each are in the product today. The view across every campaign, including how long each step takes, is in development.

Data & Insights · All campaignsExample data

Data & Insights

Creator spend, this year$111,100

Deals signed26

Outreach to signed11.3 days

Campaigns running3

Where the time goes · outreach to signed

18 hrsCreator reply4.6 daysNegotiation2.1 daysTerms to contract3.8 daysSignature

CAMPAIGNBUDGETSPENTREMAININGDEALS

KindRoot Summer 2026$45,000$40,100$4,9009

Aurelia Glow Week$60,000$52,400$7,60011

EcoWear Spring$30,000$18,600$11,4006

Each team's question, answered from the record.

The same record answers the CMO, the influencer team, finance and legal. Example data.

CMOWhat did we spend on creators this year, by brand, market and agency?$2.4MUS $1.1M, UK $560K, Europe $380K, Brazil $360K

Head of influencerWhat did we pay this creator last time, and for what?$4,000Spring 2026: 2 Reels and 30 days of paid social

FinanceWhat do we owe each creator, and when is it due?$4,500Alex Rivera, due Aug 11 on Net 60

LegalWhich usage rights end this month, and who owns them?14 rightsEnd in the next 30 days, each with an owner

See it with one of your own deals.

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