Compliance and risk
Your agency runs the creator deals. Your company is liable for every post.
Basa puts every creator deal your company signs, from every agency and every office, on one record you control. Whether it is signed, what the creator was told, who approved it, when the rights end and what was paid is on the record before anyone outside the company asks.
Federal Trade CommissionMarch 6, 2020
Tea Marketer Misled Consumers, Didn’t Adequately Disclose Payments to Well-Known Influencers, FTC Alleges
ABC7 New York · CNN WireJune 14, 2023
Bud Light loses its title to Modelo Especial as America’s top-selling beer
Bloomberg LawApril 15, 2025
Revolve Hit With $50 Million Influencer Advertising Class Action
消費者庁 Consumer Affairs Agency, JapanNovember 13, 2024
大正製薬株式会社に対する景品表示法に基づく措置命令について
Order against Taisho Pharmaceutical under the Act against Unjustifiable Premiums and Misleading Representations.
Storyboard18, IndiaApril 6, 2026
ASCI flags over 500 beauty, personal care brands for ad norm breaches; Honasa, L’Oréal, Nykaa dominate list
ANSA, ItalyDecember 15, 2023
Antitrust fines Ferragni and Balocco over pandoro sales
Marketing Week, UKMay 22, 2024
Six ads by influencer Grace Beverley banned as part of ‘precedent setting’ ASA crackdown
ABC NewsAugust 28, 2026
Callaway Golf ends partnership with Good Good Golf after controversial ad
Eight public cases in five countries, 2020 to 2026. Regulator orders, fines, a lawsuit, lost sales and a dropped partner, each over a creator post. Each clipping opens its source.
Today
One creator deal lives in six places today. Your company often sees none of them.
Ten years ago this was 10 deals a month. Now it is a thousand, on the same budget, through the same process. The agency holds the thread, the spreadsheet and the PDF. When a client or an auditor finds the gap, it is already too late.
Text thread
Hi Maya, the brand loved the pitch. One reel and two stories, $4,500?
4,500 works. What about usage?
Email
Re: Re: Re: Maya x KindRoot contract v7
account manager to creator’s agent, cc legal
Attached the latest. Legal still has a note on 4.2. Can you confirm 90 days is paid usage?
Spreadsheet
Creator
Rate
Usage
Status
Maya Chen
4,500
90 days?
sent
Instagram DM
Posted. Link below.
Can you add #ad to the caption? Legal flagged it.
PDF
PDF
KindRoot_Maya_FINAL_v7_signed(2).pdf
1.2 MB. Which version did she sign?
Text thread
Has finance paid? It’s been six weeks.
Checking.
One deal, six places: text threads, email, a spreadsheet, a DM, a PDF and the agency’s inbox. Multiply by a thousand deals, six agencies and every office.
Who pays
You can outsource the work. You cannot outsource the liability.
When a post breaks the rules, the letter goes to the company whose product was promoted, whoever ran the deal and whoever posted it. The law calls that company the advertiser, and it says so in every market: the FTC in the US, the CMA in the UK, the Consumer Affairs Agency in Japan, the KFTC in Korea, CONAR in Brazil.
The liability stays here
Brand
Pays for the post. Named in the regulator's order and in the lawsuit.
the work
Agency
Finds, negotiates, briefs and pays. Keeps the deal in its own inbox.
the work
Creator
Posts. Agrees terms by DM. Pays the smallest fine, if any.
Bud Light
US revenue down 10.5% in Q2 2023 as Bud Light volumes fell during a boycott.
Anheuser-Busch results, Aug 2023
Teami
$1 million, and an FTC order to review every paid creator post.
FTC, Mar 2020
Kroger
Sony alleges 392 unlicensed song uses in Kroger and paid-creator posts. The case is pending.
Filed Aug 2026
How Basa does it
Know every creator deal before it becomes a problem.
Basa takes the deal out of text threads, email, spreadsheets and PDFs and puts it on one record you control, whichever office or agency did it. Any agreement in two clicks. Your agencies keep working the way they do.
Maya Chen × KindRoot, Summer 2026
Run by the agency. Owned by the brand.
Terms
1One reel, two stories. $4,500. Version 2, signed Jun 12.
Every version and every counter kept.
Instructions
2Disclosure clause 4.2. No health claims. Licensed music only.
Locked by Legal.
Approvals
3Terms: J. Alvarez, Jun 10. Contract: Counsel, Jun 11.
Deals over $100,000 go to Legal first.
Usage rights
4Paid usage, 90 days. Live Jun 20. Ends Sep 18.
Owner: paid media.
Payment
5$4,500 to Maya Chen LLC, paid Jul 2. W-9 on file.
One deal. The five things a regulator or a lawyer (discovery) asks for, on one screen.
1What did we agree to, and which version did we sign?
2What did we tell the creator to do and to disclose?
3Who approved it, and when?
4What may we use, where, and until when?
5What did we pay, and to whom?
Every deal. The company view, signed in as general counsel.
Basa
Campaigns
All deals
Talent Network
Legal review
Rights
Payments
Signed in as
General Counsel, KindRoot
General Counsel, KindRoot
All deals, KindRoot, 2026
Every agency, every market, every creator. One owner: the brand.
Example dataExport for audit
Find any agreement, creator, clause or agency
Agency: all 6Market: all 14Status: anyRights ending: 30 daysDeals this year
1,284
6 agencies, 14 markets
Signed agreements on file
1,284
Every one
Rights ending in 30 days
37
12 marked live by your team
Waiting on legal
6
Broke a rule. Everything else went through.
Creator and campaignCreator
Run by
Market
Signed
Rights end
Status
Maya Chen · Summer 2026
Global Connect Agency
United StatesUS
Jun 12
Sep 18
Signed
Tomás Reyes · Summer 2026
Luiza's agency
BrazilBR
Jun 14
Dec 14
Signed
Hana Sato · Autumn launch
Tokyo office, in-house
JapanJP
Sep 2
Mar 2
Signed
Priya Nair · Autumn launch
Northline Agency
United KingdomUK
—
—
Legal review
Maya Chen · Glow Week
London office, in-house
United KingdomUK
Mar 3
Jun 1
Rights ended
Same creator, two offices, two rates: the London team sees what New York paid before it makes the next offer.
Connected:DocuSign
Every deal shows whether it is signed, by whom, and which version.
Terms that break your rules reach legal before the deal is sent.
Rights end dates sit on every deal. Filter to next month.
What any office paid any creator is on the record before the next offer.
Signing runs through your DocuSign account. The signed copy stays on the record.
Example data. Rules and role-based views as shown in demos.
Keep every agreement your company signs with a creator.
Your templates, your e-signature, your agencies. One record, and the brand owns it.
Basa is software for keeping and applying the terms your legal and compliance teams set. It is not legal advice. Headlines and figures on this page are public; allegations are described as allegations.
Six questions to ask your marketing team this week
1How many creator deals did we and our agencies close last quarter?
2Where is the signed agreement for each one?
3What were the creators told to disclose, and who told them?
4Who approved each post before it went live?
5Which creator content is still running in paid media, and when do those rights end?
6If a regulator wrote to us tomorrow, how many days would it take to produce all of this?
If any answer is "I'd have to ask the agency," the record is not yours.